‘…this had to do with many things, loss of confidence, three seasons of many customer cancellations, absent fish, resulting financial instability and the sheer difficulty faced by the loss of any forward promotional angling momentum, especially in the false, self 
created, belief that everybody else seemed to be having a whale of a time and bass were running the coasts in their multitudes!
This of course wasn’t true but when you work to develop and then market the fishing by yourself most of the time, well..!
The ‘loss of momentum’ was the biggest challenge I faced. Any guide is only as good as the last happy customer experience. Customers are happy for different reasons, new techniques, improved casting or fishing, any significant sense made of the angling environment, but generally a lot of it has to do with the actual fishing. The quality of the fishing for at least the last three seasons in Wexford seemed to be on a sliding scale of deterioration and culminated during 2012 with what I can only consider to be a complete disaster.’
Irish Angler Magazine July Edition 2013
