There are four central elements in business innovation. The first element is “product development”, the second is “back office process”, the third is “managerial innovations” and the fourth is “marketing innovations”.
We are confident that you will have been involved in some way in one or all of these elements of innovation over the last three years. If so, we need your help to begin the journey of understanding the levels of innovation and how best we can support the individual sub-sectors with targeted initiatives. Even if you have not been actively involved we would still like to know as we can then begin the process of helping you with innovation interventions.
I strongly encourage you to get involved in this vital project as the output from the research will inform our strategy for innovation. Please click on the following link and Professor Deegan and his colleagues will be in touch in due course.